Rogue Sheep Development

make-a-will

4 Reasons to Make a Will

When you are young and just starting out, you don’t think too much about the need for family lawyers. They spend most of their time working out ways to enjoy life and have more fun, about their career choices and how long it will be before they get their dream job.  In fact, very little time is spent thinking about worst case scenarios or the end of life. That is why so many young people do not even think to make a Will.

However, if the unthinkable should happen – and statistics show that it happens more often than we would like to believe – your assets, be they ever so few, would not be likely to go to your loved ones unless you have a Will.

Here are 4 reasons to act responsibly by making a Will.

start-an-ecommerce-store

What You Need to Do to Start an Ecommerce Store

Many businesses both large and small are consulting digital agencies in order to make use of the Internet to enlarge their business and increase their bottom line. Even sole traders can start up an e-commerce store from which to sell their products or advertise their services. In fact, a great many people have found success in doing this. If you are thinking about starting up such a project, here are some tips on what you need to do.

  • Create a plan. This will include several components such as deciding what to sell, finding out where to access it, working out how you will differ from the competition, locating your target market and getting the legalities and store policies into place.
  • Setting it up. There are many things to decide in this step. Will your store have phone support? What domain and plan will you use? What will be the name of your store? Will you use drop-shipping or have stored inventory and if the latter, where will you store it? Selling digital goods saves a lot of problems with storing and packaging. You need to create a special bank account and decide on your merchant account so that people can pay you. PayPal makes it easy, but they do take a percentage of each transaction.
  • Decide on your website details. It is essential to make your website easy to navigate, with all the important details highly visible. Make sure it is responsive so that people using iPhones and iPads can use it easily. A content management system (CMS) like WordPress will make it easy for you to add and edit content instead of relying on – and paying for – a website designer to do it each time. You will need to write the product descriptions, including all the relevant information to help customers make their choice. You also need to write your privacy policy and get an SSL certificate to protect customer’s credit card details. Get a marketing plan and to learn how to measure results with analytics.

Adwords Marketing

Is Adwords Marketing Right for You?

Once you start looking into ways and means to advertise your small business, you will soon come across the option of Adwords marketing offered by PPC experts like Slinky Internet Marketing. This usually refers to Google Adwords. Google makes it really easy for almost anyone to set up an Adwords, or pay per click campaign, with options for much of the work to be automated, but that is not to say it is the best way to create such ads. It can be an option for those who find the process difficult and tedious.

Part of the automation process is that the ads are placed onto websites without any input from you. The keywords you use are what determines where the ads are placed. It is important then to use the right keywords. Some words sound the same but have different meanings so you need to use the negative keywords function to weed these out. Otherwise you will be paying for clicks from people who are not in the least interested in your product.

twitter-social-media-market

Social Media Marketing Tips for Twitter

Twitter is a social media marketing platform that people with an online store sometimes overlook because it is only text based – or was, that has changed now with one image allowed per post. Still, when you have a lot of products it is difficult to know what image to use. And since the text is not very long, you don’t get much chance to describe the product. So how can you use Twitter as a digital marketing platform? Here are a few tips from a digital agency to help you.

  • In actual fact, Twitter is stripped to the bare bones of social media marketing which makes it very easy and quick to use. Once you get used to ‘tweeting’ in short, succinct phrases you will find that your marketing efforts don’t take much time and can reward you much more than you would expect. You don’t have to set up a page, or worry about creating an interesting post that gives all the details. A few words and a URL and you’re done.

Experienced Corporate Lawyer

Why You Need an Experienced Corporate Lawyer

Many people dream of of setting up their own business without really looking into it. While you may have special skills that would make a great business, you also need to know a lot about setting up and running it. In fact, you really need an experienced commercial lawyer to help you set the company up in the first place. Why?

For a start, there are four different business models, so which one is best for your business? What you choose can have a big impact on things like insurance, tax, asset protection and even legal costs. Rather than choose a model that suits you at the moment, you have to include your future vision for the business and ensure the model you choose will still be right for it when you expand.

Leasing Business Premises

Tips for Leasing Business Premises

If you start up a business that cannot be run from home, you will need to lease business premises. There is a great deal to consider and plan including getting professional advice from lawyers and in this case, an experienced property lawyer because signing a lease will mean you are committed to pay a specific amount on a continual basis for the term of the lease. In addition, you may need to outfit the premises before you can start selling to get an income. Here are some of the things you will need to consider apart from the price.

  • The future needs of your business. You may need to expand, so are the premises large enough? If you expand in a different direction, is there anything in the lease that may prohibit you from selling different goods? Moving from the location after you have built up goodwill there can mean you are virtually starting all over again, so get it right the first time.

Components of Your eCommerce Store

6 Necessary Components of Your eCommerce Store

Once you have made a decision to start up an eCommerce store, there are several components that you will find essential, whether you are going to choose a full-service web design agency or a cheap web design company. In fact, it is wise to find out all about what you need even before the final decision is made.

For a start, some things – e.g. the shopping cart – will cost you, so you need to know whether or not you can afford them. That said, there are many ways of reducing costs; one of them is to use free services or a free trial period for when you first start up. That will allow you to have extra to spend on advertising.

So here are 7 necessary elements that your eCommerce store will need to get started: –

  • Since so many shoppers these days use their iPhones to shop, your website needs a responsive website interface by an expert. This means that button and other icons that they need to click on must have lots of space around them – enough for their finger to do the clicking rather than a tiny arrow from the cursor. You also need to choose the shopping cart with mobile functionality in mind. More about responsive here

power-of-attorney

More about Power of Attorney

Since the Power of Attorney is a legal document it should always be stored in a safe place. In addition, copies should be given to the person you have appointed as attorney.  If the appointed attorney is going to deal with real estate in NSW on your behalf, the document should be registered with the Land and Property Information Division of the NSW Department of Lands. This is the only requirement for the document to be registered. When and if you revoke the Power of Attorney document, the cancellation should also be registered.

Why witnesses are needed

When you create a Power of Attorney there has to be witnesses that sign the document. These witnesses are meant to ensure that you understand what you are doing and believe that the person you appoint is capable of acting in your best interests. This prevents older people being manipulated into giving unscrupulous family members legal right to administer their estate to their own benefit.

Logo Design

Basic Principles of Logo Design

If your company needs a logo it is a sure bet that you want it to be unique, distinct, easily recognisable, practical, appropriate – and to have that wow factor that is difficult to explain, but you know when you see it. This is not so easy to do as it may sound, even for a good web designer with a great deal of experience. It takes discussion with the client and research of the company and of the general history of the business it represents, not to mention finding out what ideas, if any, have already been thought of.

However, there are certain basic principles of logo design that must not be forgotten in the general scramble to offer something that is different, but effective.

  • Simplicity – logo design that is overdrawn will not translate well to all media and when it must be really small will become blurry and indistinct. Look at some of the most well-known logo designs and you will see that the shapes and colours are really simple – think Nike and Apple for example.
  • Memorable – following closely behind simplicity, the design must be memorable. In fact a simple design is usually a memorable one because a single shape is easier to remember than something more complicated that has several elements. Being appropriate is part of it memorability.

Estate Planning

Two Main Aims of Estate Planning

Once it was considered that only affluent people needed to bother with estate planning. But much depends on your idea of affluence. When compared with many Third World countries, many inhabitants of Australia could be considered affluent. According to experienced family lawyers if you have some assets, it would be a good idea to see your lawyer about estate planning. There are two main aims for this –

  1. It will help to avoid any financial hardship for your next of kin in the event of your death.
  2. It will minimise any family arguments about who should get what out of your assets.

While you may think the latter is not all that important, some family squabbles go on for decades and can really fracture a family, often forever. Then of course, there is one other good reason for estate planning and that is to reduce taxes. Some of the taxes that were once in force are no longer in existence, but there are always others to take their place, so you can’t avoid them completely. So estate and death duties are out, but capital gains tax is in, as well as other various taxes that may depend on just what your assets are. If you need help finding a lawyer, try this Lawyers List.

Ecommerce Website

How to Create Your Own Ecommerce Website

If you have a desire to sell goods online then you’ve most likely considered how you will build your e-commerce website. There is no doubt that shopping cart websites are complex. They require not only a high quality, functional and usable layout and design but also a secure and well-thought-out back end as well, in order to facilitate the financial transactions that will take place on the site.

An e-commerce website should be well planned, with every aspect of the site having a purpose and contribution to the overall goal of converting your website visitors into buyers of your products. There are now many options when it comes to building a shopping website. You can use an open source piece of software, you can pay a web developer to build your entire site from scratch, or, in the case of very small e-commerce sites, you can even simply use Paypal to build a simple shopping cart. The size of your website and your budget will determine which path you take.

Other important factors to keep in mind as you plan the design and functionality of your website include the following:

Your domain name: this will be your branding opportunity so make sure you decide on a domain name that you are happy with and feel represents your products well.

web typography

Serious Thinking About Web Typography

For those of you who have never had the occasion to learn how all this “font” or web typography stuff got started in the first place, 37Signals has a great post up about The Art of Computer Typography. It’s a great little history lesson on how hacker guru Donald Knuth basically brought typography to the computer age the way Moses brought the commandments down from the mountain.

It’s good to appreciate how your website’s font pairing setup can make the difference between visitors staying and leaving. There is something wonderful in the way a page full of well-laid-out, well-kerned type makes the reading experience easier for everyone. And of course, it wards you away from those dreadful yellow-on-red pages with Comic Sans text.

consumer electronics show convention season

Savvy, Savvy Tech News ON The Savviest Consumer Electronics Show

Las Vegas! Hot as blazes (by American standards), seedy and cheesy, and crazy hyped all the time, but when the consumer electronics show convention season starts up it’s like they’re the top spot for geeks and electronic nerds. Might as well browse the list of things to look forward to at this year’s CES and get a lead on the next buzz early, because you’ll be hearing about at least some of it soon enough.

Our bets on what will pan out:

  • Ultrabooks – Hot! They’re just the next generation of laptops, after all.
  • Windows 8 – Let’s see, is Windows still relevant? Yeah, for a while. Hot!
  • 4K TV – Snoo-o-o-ore! Look, bigger, bustier TVs are just for rich wanks to show off. Nobody else really cares. We still like our black-and-white model with the knobs and rabbit-ears we got in 1955. Buying a $4000 unit doesn’t make the shows any better.
  • 3D – Snore. 3D just isn’t here yet. It’s like the flying car from Blade Runner.
  • Ice Cream Sandwich – Hot! Brilliant name, that.
  • Digital cameras – Ah, yeah, they’re very nice. Sorta hot, but where else can it go now?
  • Video content – Hot, but we agree that industry needs to get off the fence and make it more available. Naive international content barriers don’t help.
careless employees

Who Is The Least Secure Employee In Your Web Company?

Dark Reading has a thought-provoking post up about the popular buzzphrase “insider threat”, and, to the point, how it really doesn’t make sense as a term. The post advocates for a more fine-grained approach:

  • rogue employees – This is actually the darkest prospect, and yet entrepreneurs fear it the most while it actually happens the least.
  • security loss through incompetence – now we’re talking!
  • just plain leaks – through, for instance, trusting a third party and then their incompetence exposed you to risk.
  • outside attacker penetrating inside – really, every outside threat aims to become an inside threat.

Experience has proved out time and again, that under-trained or careless employees are the greatest threat vector. For every “Hollywood hacker” trying to get into your site, there’s a hundred receptionists setting their password to “1234”, a hundred associates using a malware-infected Windows PC to send mail, a hundred security guards who aren’t watching what they should, and a hundred coders who left a gaping exposure to XSS in your web page. It’s ridiculous to treat malicious attackers and mistakes all the same way.

Windows 8

Kiss Flash and Silverlight Goodbye on Windows 8

Did you ever think you’d live to see the day when you’d read this headline? Here, wait, let’s hear it in OSNews’ own words first:

“The world’s most popular operating system will not be receptive to Flash, and Microsoft openly stating Flash is history pretty much means that as a platform for the web, it’s done. Flash may still serve a purpose in other ways, but the Flash most of us know and hate – that’s gone.”

Wha… ? Done? Gone? Flash? DOA? Belly-up? Bereft of life, resting in peace?

Yes, the MSDN developer website seems pretty sure about this. HTML5 is where it’s at now. Throw away those O’Reilly Actionscript manuals and beef up on your HTML5. Meanwhile, Apple Insider can barely keep the gloating out of its coverage of the story.

The hilarious irony in all of this? Linux, the platform the Adobe despised the most, is now the only platform that will give the time of day to Adobe. So, ah, Adobe, do you suppose Firefox Ubuntu users can expect their Flash plugin update on time for a change?

Instaview: Instagram to the Macs

InstaviewIconIt’s time to reveal what we’ve been working on these last few months, but first a little background. Instagram, an app available for iPhone is in the words of its creators at Burbn, “a fast, beautiful and fun way to share your life with friends.” The number of people who have adopted this service as their favorite way to share photos has been nothing short of amazing. A recent article puts its userbase at 5 million.

We too have enjoyed using the app over the last several months and have decided to provide a way for Instagram users to view these photos with a native Mac application.

Instaview allows you to easily set up one or more windows which will each show an Instagram photo stream. You can choose from several picture frames styles to showcase each photo stream. An overlay appears when you mouse over each stream window, allowing you to see more information about the photo being displayed. At that point you’re a click away from viewing who has liked or commented on the photo, further information about the Instagrammer, the ability to like the photo, follow the contributor or add your own comment. Our badging feature lets you know when new photos are available for viewing. Finally, each window can also become its own slideshow which will cycle through its stream’s photos.

online business

Running your online business like a rock star?

An interesting pocket of web design is found on Naldz Graphics, with a gallery of 40 websites of rock bands. Now, the point of this post is “look at designs, be inspired in your own designs” and in fact some of these might work better for businesses other than a band.

We asked our own resident rock ‘n’ roll expert (he has a Frank Zappa poster in his cubicle) to rate how these designs work for a band as a business case.

Here’s some of the verdicts:

Internet Usage

Your Wealth Affects Your Internet Usage

A stunning new report from Fast Company asks Why Are the Rich So Good at the Internet? It kind of seems obvious at first, but even within the tiers of people well-able to afford technology, there’s a difference in how much you use the Internet depending on your income.

The report is fascinating, and puzzling. But we think we can make some guesses as to what’s going on (take these with a grain of salt; they’re just theories):

  • The rich have more leisure time, so more time to play online.
  • The rich got that way through being thrifty, so they’re keener to use online shopping to find a bargain.
  • The rich have higher-tech jobs, so they’re naturally more Internet-savvy.
  • The rich are better educated, so they know more about what computers can do.
  • The rich have been able to afford computers for a longer time and so are more experienced. This is a little Easter egg – a $40,000/year and $80,000/year salary can afford the same computer – in 2010. In 1990, computers were much more expensive compared to the cost-of-living then, so only the richer household could have afforded them then. The poorer users have to catch up in learning.

An enhancement for UIAlertView

I like objective-c protocols, and I am a fan of the interface oriented designs that it allows for. But, sometimes the indirection of using a selector with a defined signature just works better, and the problem is that UIAlertView does not take a selector. Instead, UIAlertView defines a protocol, UIAlertViewDelegate, that the alert’s delegate adopts to receive notification of the user intent. To be fair, UIAlertView communicates a bit more information back to it’s delegate than the target of an NSAlert, and the UIAlertViewDelegate protocol does a fine job achieving that goal. 99% of the time, however, I want to show an alert and have it call my named selector when it is done. To that end, I finally busted out the admittedly tiny class that does the job.

Now in my client code I show an alert like this:

RSAlert* alert = [[RSAlert alloc] initWithTitle: @“Title” message: @“Message!” target: self selector: @selector(dismissedAlert:buttonIndex:) cancelButtonTitle: @“OK” otherButtonTitles: nil];

 

and handle the result with a selector, similar to NSAlert:

hiring an online freelance web designer

Hmmmm, Good Advice For Being A Good Client

We jumped when we saw the title of the post: How to be a good client, but then when we read the content, it wasn’t what we had in mind. Don’t get us wrong, it’s all good advice, but we’d really like to take this time to advise readers on how to get the most out of hiring an online web design agency:

1. Link to an example of what you want. As they say, a picture is worth a thousand words. You can talk to a designer all day, “I want an arty header and a side link bank, but it should move with the scroll wheel and have green and blue colours…” That can still be interpreted 100 different ways. Find a picture to start with, then detail how you want it different.

2. Take the designer’s / developer’s word for it. We don’t know how many clients out there have made their own lives miserable by saying “I want the whole site in Flash.” or “Can I get it with animated GIFs and use this big image as the background?” You hire an expert; if they say that something isn’t a good idea, listen to them. That’s what you’re paying them for is to know their stuff!