Website Marketing – Rogue Sheep

Consult a Professional Digital Marketing Agency Before Going Online

These days every business should have an online presence. Doing business today is not like it was a decade or more ago. With laptops, tablets and iPhones, your customers or clients spend much of their time online, so this is where you must be. Otherwise, your business will not be as successful as it should be.

But getting online is not as simple as throwing up any website and hoping you will be found. Consulting a professional digital marketing agency before you start will enable you to get up and running without making many of the mistakes that can hinder your business and make it look amateurish, not to mention bury it many pages below the top search engine results.

Just as you wouldn’t dream of designing your own logo without any professional help, or writing out and designing an advertising brochure by yourself, so you need to consult a professional digital marketing agency to ensure you get all the components right. After all, your business website is a marketing tool, just like a big ad in the newspaper was for businesses long ago – and still is, to some extent.

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7 Reasons Every Family Lawyers Business Should Be Using Email Marketing

Website Marketing / August 22, 2021

When it comes to marketing your family lawyer business online, there is one way to do so that has stood the test of time, and that is email. Email marketing is tried and tested with countless businesses relying on its effectiveness to promote their goods and services for a significant proportion of their revenue.

Whilst no transactions usually take place via email, businesses of all kinds use email to communicate with their email subscribers and as that relationship builds it is part of what convinces an individual to become a client of that business. Like it has been with family lawyers, that can be the reality for your family lawyer business, too, and to drive that point home, here are 7 of the many benefits that using email marketing can provide.

Email Marketing Is Not Complicated

Whilst some online marketing methods, such as SEO and PPC advertising, require a significant level of knowledge and experience, email marketing can be learned relatively quickly. There are certain principle that must be followed such as not to disrespect your subscribers by emailing them only promotions and nothing else. Beyond that it is nothing more complicated than writing quality emails and sending them to your subscribers.

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6 SEO Practices Google Frowns On

Website Marketing / SEO Practices / June 17, 2021

According to SEO Perth Experts, SEO practices can really help you to success in your website business, whether you want traffic that converts to customers or who will sign up for something you offer for free. As with most things, some people try to trick search engines into giving them a high ranking, but increasingly, these practices not only show them up in a bad light but may completely ruin what could have been a bonafide, successful business.

Here are 6 SEO practices to avoid if you want the search engine gods to smile on your website.

Keyword stuffing. This is using keywords much more than is necessary for good grammar and relevant information. Some people even put in keywords to the extent that the sentence simply does not make any sense. Search engines are increasingly aware of this and will certainly not rank your website high if you do it.

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Using Facebook To Promote A Dentistry Practice

Website Marketing / dental marketing / November 17, 2020

If you are a dentist, you presumably have an interest in how your practice or clinic markets itself in order to attract new clients and patients for cosmetic dental procedures. Obviously, the size of your practice may dictate the budget you have for marketing, but in truth, it is not so much the size of your budget that dictates marketing success, but rather, how effectively it is used.

One of the most popular means of promoting dental practices is social media, and the prime social media platform that businesses use to promote themselves is Facebook. As well as being somewhere where family and friends stay in touch and post funny videos and photos, it is also where literally millions of businesses find new customers.

In order to be one of those businesses, the first thing that your dental practice needs to have is its own page. This is basically your own little piece of real estate within the Facebook platform.

To use your page effectively you need to create useful content that you can post there. For a dental practice, these should obviously relate to subjects like oral hygiene, information about looking after teeth and gums, and news about new treatments, to give just three examples.

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SEO for New Websites on a Small Budget

Website Marketing / SEO / March 18, 2019

For business owners who have large or even unlimited budgets, it could be that they overlook SEO and go straight to paid advertising to drive traffic to their website. Alternatively, they might employ the services of a large SEO agency and get them to undertake every ranking tactic in the book. However, not every business starts out with an endless supply of money, so what to do?

SEO Sydney Pro advise that if you are starting a new business, with a new website, and are operating with a small budget, there are plenty of actions you can take in relation to the site’s SEO and subsequent ranking. The key is that you take a logical and planned approach to this so that each tactic you employ, compliments and supports the others.

The first part of the plan should focus on setting up all the technical elements, which using automobile terminology, could be referred to as the workings under the bonnet. You should sign up for, and set up, accounts for Google’s Search Console and Bing’s Webmaster Tools, which you’ll be pleased to know costs nothing. These tools will provide you with lots of essential data to help your SEO activities.

The next step is to create an optimized XML sitemap and submit it to Bing and Google. Before submitting this, you must ensure that your website’s ‘robot.txt’ is set to allow the search engines’ spiders to crawl your website rather than disallowing them. Another element you should have in place is that your website should have an SSL certificate so that it has ‘https’ rather than ‘http’ protocol.

If you have already started building your website and adding content, then there are two additional technical aspects of your website that you should start to implement. One is the linking structure and whilst there may not be many links and URLs in a new website, even at this stage you should be optimising internal links with regards to SEO.

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5 Simple Things You Can Do To Boost Your Drug Rehab’s Search Engine Ranking

Website Marketing / Drug Rehab SEO / December 11, 2018

According to SEO marketing company Oxygen Marketing appearing high in the organic search results for relevant keywords should be a priority for every drug rehab facility. The keywords and search terms that you focus on will depend on what sort of services you offer and how big your firm is, but there’s one thing you need to remember:

SEO is about the technical details.

Search engine optimisation is focused on boosting your website’s organic search rankings. You can create the best content in the world and have the best drug rehabilitation website on the internet, but you still won’t rank highly if you ignore the simple technical details.

With that in mind, I’ve put together a quick list of the top 5 things that drug rehabs often forget about when trying to improve their search engine rankings. They include:

Make Sure Your Page Load Times Are Low

People don’t hang around to wait for websites that load slowly. Slow page load speeds are also seen in a negative light by Google and other search engines. It is therefore essential to make sure that you minimise your page load times as much as possible. Choose a fast hosting provider, make sure that you’re following content best practices, and only use plugins when they’re really necessary.

Get Backlinks

The importance of backlinks can’t be underestimated. They are essential for building your website authority and therefore for SEO. Focus on building high quality backlinks through forum posting, online business directory listings, and guest posting.

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The Importance Of Link Building For Law Firm SEO

Legal Advice, Website Marketing / Law Firm SEO, Link Building / September 3, 2018

Link building is a vital component of SEO for any online business or website. It’s no different for lawyers or law firms who are looking to improve their SEO ranking. In fact, an SEO strategy without link building is very unlikely to succeed simply because backlinks are such a big ranking factor used by search engine algorithms.

But What Is Link Building?

If you haven’t heard of link building before, don’t worry – it’s pretty simple. In fact, it’s almost as easy as creating decent content for your own website. It refers to placing the link to your website on other high authority sites across the internet. This can be done in a number of ways, but the most popular is through guest posting.

The most backlinks that your website has from other sites, the more credible it will appear in Google’s eyes. Well, this isn’t actually completely true, because it’s a bit more complicated than this. Backlinks from other high-quality sites are worth more than backlinks from poor-quality sites, while backlinks from very poor-quality sites could even result in penalties. It is better to have one link from a number of sites than a number of links from one sites, because every new site that links to you will increase your credibility.

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Google Updates and What They Tell Us To Avoid

Website Marketing / Google Updates, SEO Practices / June 18, 2018

Google dominates the internet search engine industry, so if you want your website to be ranked as high as possible, you should pay close attention to what Google says it is looking for. Over the years Google has sought to make its results the very best they can be and in doing so, have introduced several updates in terms of what they see as a positive and negative SEO practices.

Some of these updates had a devastating effect on thousands of websites who saw their ranking plummet overnight. The majority of these were websites whose SEO optimisation techniques had become undesirable to Google. By moving these sites down or out of their results completely Google expected that the people using their search engine where seeing higher quality results.

Here are the main updates Google have introduced in recent years and what they mean in terms of SEO practices.

Panda

Released in 2011, and still part of Google’s primary algorithm, the main objective of Panda was to tackle the number of websites with low-quality and spammy type content. Specifically, it penalised:

Content stuffed with keywords
Plagiarism and copyright infringements
Duplicate content, especially within a website
Low word count pages, or ‘thin content’

To avoid any of these penalties you should always ensure that any content on your website is good quality, is original, has at least 300 words, and reads naturally.

Penguin

Whilst Panda dealt with spammy content, a year later Google decided it wanted to address the issue of dubious backlinking practices. They sought out websites whose backlinking profiles were unnatural, and which seemed to be trying to manipulate Google linking algorithm. Penguin’s main targets were:

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How To Ensure Your Marketing Emails Get Read

Website Marketing / Marketing Emails / September 26, 2017

If you are not tracking open rates for any of your email marketing campaigns then you should be. If you did check your tracking numbers you may be shocked at how few of the emails that you send actually get opened.

There can be many reasons for this, and it can be very frustrating, spending time making sure your email is as good as it can be, only to see more than half your subscribers don’t even open it. However, there are some actions which you can take to improve open rates and one of the most effective is to improve the subject lines of the emails you send.

One of the most obvious reasons subject lines can impact on open rates is that many people simply scan the subject lines when checking their email, and if they like it they open the email, and if they don’t it gets trashed. This might sound brutal but it is the reality.

Making your subjects more appealing means they must first spark interest in the person looking at them and this interest can fall into one of three specific categories.

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About Social Media Marketing

Website Marketing / December 23, 2016

If you are a startup or new business in the online world you may only have a small budget for your internet marketing spend. If so, social media marketing may be of interest. Social Media Marketing is a good way to market your business without spending big dollars on advertising, but the trade-off is that it takes time, at least to do it right.

The learning curve is not terribly steep, especially if you have used social media platforms for fun. Most people have been on Facebook and similar social media sites just for fun, so are used to how it all works. You may have even clicked on one of the ads you see on your page and bought something. Why did you click on it? Because it was something you were interested in.

So imagine having an ad in such a place for your own business. Other people are quite likely to click on it if they are interested in your product or service. The only difference is, now you will learn exactly how to make that ad. This is the backbone of the matter and is hidden from those who click on it as buyers.

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Is Adwords Marketing Right for You?

Website Marketing / Adwords Marketing / November 18, 2015

Once you start looking into ways and means to advertise your small business, you will soon come across the option of Adwords marketing offered by PPC experts like Slinky Internet Marketing. This usually refers to Google Adwords. Google makes it really easy for almost anyone to set up an Adwords, or pay per click campaign, with options for much of the work to be automated, but that is not to say it is the best way to create such ads. It can be an option for those who find the process difficult and tedious.

Part of the automation process is that the ads are placed onto websites without any input from you. The keywords you use are what determines where the ads are placed. It is important then to use the right keywords. Some words sound the same but have different meanings so you need to use the negative keywords function to weed these out. Otherwise you will be paying for clicks from people who are not in the least interested in your product.

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