SEO Practices

SEO Practices Google Frowns On

6 SEO Practices Google Frowns On

Website Marketing / /

According to SEO Perth Experts, SEO practices can really help you to success in your website business, whether you want traffic that converts to customers or who will sign up for something you offer for free. As with most things, some people try to trick search engines into giving them a high ranking, but increasingly, these practices not only show them up in a bad light but may completely ruin what could have been a bonafide, successful business.

Here are 6 SEO practices to avoid if you want the search engine gods to smile on your website.

  • Keyword stuffing. This is using keywords much more than is necessary for good grammar and relevant information. Some people even put in keywords to the extent that the sentence simply does not make any sense. Search engines are increasingly aware of this and will certainly not rank your website high if you do it.

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Google Updates

Google Updates and What They Tell Us To Avoid

Website Marketing / , /

Google dominates the internet search engine industry, so if you want your website to be ranked as high as possible, you should pay close attention to what Google says it is looking for. Over the years Google has sought to make its results the very best they can be and in doing so, have introduced several updates in terms of what they see as a positive and negative SEO practices.

Some of these updates had a devastating effect on thousands of websites who saw their ranking plummet overnight. The majority of these were websites whose SEO optimisation techniques had become undesirable to Google. By moving these sites down or out of their results completely Google expected that the people using their search engine where seeing higher quality results.

Here are the main updates Google have introduced in recent years and what they mean in terms of SEO practices.

Panda

Released in 2011, and still part of Google’s primary algorithm, the main objective of Panda was to tackle the number of websites with low-quality and spammy type content. Specifically, it penalised:

  • Content stuffed with keywords
  • Plagiarism and copyright infringements
  • Duplicate content, especially within a website
  • Low word count pages, or ‘thin content’

To avoid any of these penalties you should always ensure that any content on your website is good quality, is original, has at least 300 words, and reads naturally.

Penguin

Whilst Panda dealt with spammy content, a year later Google decided it wanted to address the issue of dubious backlinking practices. They sought out websites whose backlinking profiles were unnatural, and which seemed to be trying to manipulate Google linking algorithm. Penguin’s main targets were:

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