Link building is a vital component of SEO for any online business or website. It’s no different for lawyers or law firms who are looking to improve their SEO ranking. In fact, an SEO strategy without link building is very unlikely to succeed simply because backlinks are such a big ranking factor used by search engine algorithms.
But What Is Link Building?
If you haven’t heard of link building before, don’t worry – it’s pretty simple. In fact, it’s almost as easy as creating decent content for your own website. It refers to placing the link to your website on other high authority sites across the internet. This can be done in a number of ways, but the most popular is through guest posting.
The most backlinks that your website has from other sites, the more credible it will appear in Google’s eyes. Well, this isn’t actually completely true, because it’s a bit more complicated than this. Backlinks from other high-quality sites are worth more than backlinks from poor-quality sites, while backlinks from very poor-quality sites could even result in penalties. It is better to have one link from a number of sites than a number of links from one sites, because every new site that links to you will increase your credibility.
Why Do I Need To Focus On Link Building?
So, you’ve got the rest of your SEO strategy under control. Your website is modern and responsive. Your content is high-quality, and your social media presence is great. However, if you neglect link building and have no other sites linking back to yours, your SEO efforts will be in vain. Gaining and maintaining a variety of backlinks from different websites is a crucial ranking factor that Google considers when, and you would be stupid to ignore it.
How Can I Build Links To My Website?
Link building doesn’t have to be difficult. If you don’t have time to do it yourself, there are plenty of consultants out there who focus on building links back to your website for a small fee, but it is entirely possible to do it yourself. Make sure that you are building links from sites with authority, relevance, and locality. Start with the following:
Business directories – Online directories are a great place to start building links back to your website. Most of them allow you to list your business, along with your address, phone number, and website link for free or for a small fee.
Guest posting – Many websites and blogs allow you to pay to place a guest post on their site. Start by writing a decent blog or article, insert a link back to your website, and then start reaching out to other websites and blogs until you find one willing to post it.
Competitor research – Do some research, discover which of your competitors have great backlink profiles, and find out where they are getting their backlinks from. Where possible, copy them.
Final Word
Link building is an essential part of any successful SEO strategy. Without a decent backlink profile, the chances of your website appearing on near the top of the search engine rankings are small. Thankfully, building links back to your site is simple, and is something that can be done by anyone with a little time and effort.